Mr. Worldwide is hitting the road. Pit Road.
NASCAR announced in a press release on Wednesday that multiplatinum recording artist and NASCAR team owner Pitbull will perform a 45-minute concert before the main event on Feb. 6 at the Los Angeles Memorial Coliseum.
As Trackhouse begins its second season, the co-owner of the team that houses Daniel Suárez and Ross Chastain will look to expand his reach into a market he first dipped his toes into last season.
“This is history in the making to be part of this special Los Angeles Coliseum NASCAR event,” said Armando Christian Perez (Pitbull). “It’s an honor to integrate culture, music and NASCAR racing as the universal language to unite new audiences around the world.”
The concert will be sponsored by longtime Pitbull collaborator and team sponsor Coca-Cola. “The Coca-Cola Company has been sharing incredible moments with race fans for decades and we look forward to elevating the live event experience through one of our shared passions, live music,” said John Mount, Vice President Entertainment and Sports Marketing, The Coca-Cola Company. “This collaboration with NASCAR and Pitbull will make a historic event at the L.A. Coliseum even more special and will provide fans some Real Magic with a once-in-a-lifetime moment to share an ice-cold Coca-Cola with family and friends.”
The Busch Light Clash at the Coliseum on Sunday, Feb. 6, will be the culmination of a two-day celebration of speed inside the historic Los Angeles Memorial Coliseum. NASCAR is constructing a temporary, quarter-mile track inside “The World’s Greatest Stadium” for this season-opening exhibition, which is being held outside of Daytona Beach, Fla., for the first time.
Featured photo from @DBWilson2 on Twitter
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